The Station Seafood Company

Location: Houston, Texas

From a small trailer, Catfish Station has grown to be a true staple for made to order seafood in Houston, Texas. With franchising as a goal, the owner believed that branding was a key component to his growth. Through restructuring the logo, implementing bolder colors and establishing a theme throughout all ads, we have enabled Catfish Station to reach their dream of franchising. They have opened nine locations in the past year and ten more in the near future. We grew Catfish Station from two to ten locations because of their digital diet.

SERVICES APPLIED

Apparel
Branding
Cloud Menu
Data Analytics

Digital Layover
Graphic Design
Online Services
Marketing Services

Online Ordering
Newsletter Mgmt
Reputation Mgmt
Social Media Mgmt

Typography

Roboto

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

Roboto Condensed

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

Color Palette

Catfish Station Blue
#3b4e62

Charlie’s Orange
#f26f26

Rustic Brown
#2f1e12

Railroad Gray
#434345

Pure White
#ffffff

Tin Gray
#c9c9c9

Gallery

Website Design

We designed the Catfish Station website in 2017 with the aim of making navigation simple for the end user. The minimalist design gave the customer the ability to find what they needed easily and at all times while marketing the quality of the food. When customers visit a restaurant website they are mainly looking for two things: location information and a menu. Both items were easy to find and accessible from a static, left justified menu.

Easy To Find Navigation with Integrated Online Ordering Platform
Access to Social Media Profiles
Large, vibrant image of the food.

The service has been excellent and all inclusive. I can pick up the phone and take care of my entire digital needs. There's no one else that can produce the same level of service as Team Hiploch. The convenience is amazing.

Tre ThomasCatfish Station

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