The Review Request Script That Works Every Time

For home service companies such as plumbing, HVAC, roofing, electrical, or cleaning, reviews are one of the most powerful drivers of trust and visibility. Yet many businesses struggle to collect them consistently. Customers are often willing to leave reviews, but they need a simple, professional nudge at the right time. That’s where a proven review request script becomes invaluable. When delivered properly, it turns satisfied customers into vocal advocates, boosting your Google profile and strengthening your reputation.

This blog explains why scripts matter, how they support EEAT (Expertise, Experience, Authoritativeness, Trustworthiness), the elements of an effective request, and common mistakes to avoid. We’ll also provide a script structure you can customize, show how to apply it across multiple touchpoints, and explain how THL with HubSpot integrations can help you automate and manage the process.

Reviews often hinge on timing and confidence. Many technicians hesitate to ask for feedback, fearing it feels pushy. Customers, meanwhile, may forget to leave a review even when they’re satisfied. A script provides clarity, professionalism, and consistency. It ensures every team member knows exactly what to say, increasing the number of reviews collected and reinforcing your brand’s commitment to customer service.

Reviews are more than testimonials—they are social proof that influences Google rankings and customer trust. A clear script removes uncertainty, making the request feel natural and easy for both staff and customers.

1. Gratitude First: Thank the customer sincerely for choosing your service.
2. Highlight Satisfaction: Remind them of the positive outcome you just delivered.
3. Make the Ask Clear: Directly request a review, without hesitation or vagueness.
4. Simplify the Process: Provide a link, QR code, or instructions that make leaving a review quick.

Reinforce Value: Let them know how their review helps other homeowners and your business.

Scripts are versatile and can be adapted for different contexts. A technician can use a verbal script at the end of a successful job: “We’re glad we could get your system running today. If you don’t mind, would you leave us a quick Google review? Here’s a link to make it easy.”

Emails or text messages can carry a written variation of the script with direct links. Invoices can include QR codes that lead directly to your review page. Social media posts can encourage happy customers to share their experiences. Internal linking on your website should connect testimonials to your Contact Us page, encouraging site visitors to reach out after reading positive feedback.

Some businesses rely on vague requests like <em>“Leave us a review sometime”</em>, which rarely generates results. Others overcomplicate the process with too many steps, causing customers to abandon it. A frequent mistake is asking only occasionally rather than making it part of every service interaction. Some companies even attempt to buy or fake reviews, a practice that damages trust and violates Google’s policies. Avoiding these errors ensures your script drives consistent, authentic results.

Consider two cleaning companies. Company A provides excellent service but leaves review requests to chance. Their profile has only 20 reviews after five years. Company B uses a simple, consistent script at the end of every job, supported by follow-up emails. Their profile grows to 500 reviews in the same timeframe. Even if both companies provide equal service quality, Company B dominates search results and earns more business simply because their reputation is more visible and credible.

Scripts create consistency that compounds over time. Each request generates more reviews, which attract more customers, leading to more review opportunities. This flywheel effect reduces dependence on ads, strengthens organic visibility, and builds trust equity that competitors cannot easily replicate. The long-term value lies not just in higher rankings but in the credibility that reviews carry in every customer decision.

THL helps home service companies implement proven review request systems. We provide customizable scripts tailored to your brand voice and services, along with training to ensure staff deliver them naturally. With HubSpot integrations, we take review collection to the next level:

• Automated Follow-Ups: HubSpot workflows send text and email requests after jobs.
• Centralized Tracking: Dashboards consolidate reviews across platforms for easy monitoring.
• Response Management: Templates and alerts help you respond quickly and professionally.
• Marketing Integration: Positive reviews can be featured automatically in campaigns, landing pages, and ads.

By combining THL’s strategy with HubSpot’s automation, your business builds a sustainable system that turns every satisfied customer into a promoter. Contact THL today to start increasing your 5-star reviews with scripts that work every time.